Archive for the ‘AIDs’ Category

They’re Backkkk….

Posted: December 8, 2010 by akl5086 in Africa, AIDs, Uncategorized

That’s right fans, your favorite celebs are back in the game. After one week of abstaining from using their social-networking accounts, celebs are logging back on to let fans know they are “alive!”

A single donation of $500,000 from pharmaceutical entrepreneur Stewart Rahr to the digital death AIDS campaign led by recording artist Alicia Keys on Monday, Dec. 6 marked the return of many popular celebs to the world of social media.

The donation was the grand finale to the AIDS campaign, which kicked off on World AIDS Day on Dec. 1.  

The campaign was anticipated to be much more successful than it proved to be and furthermore generated much criticism. Although celebs reached an outward of millions of people across the nation, they were only able to convince 50,000 fans to donate the minimum of $10 for the cause, making up the other half of the $1 million total.

Leigh Blake, co-founder of the charity Keep A Child Alive, said she never expected to raise the money overnight. She was actually blown away that they were able to raise that much in one week.

If this is true, however, why has the campaign received so much criticism?

If Blake was impressed with the “short length” of the campaign why have gossip sites made the campaign into a joke?

What do you think?


Determined or Destined for Failure?

Posted: December 6, 2010 by akl5086 in Africa, AIDs, Children, Uncategorized

As of Sunday night, the total amount raised for Alicia Keys‘ “Digital Death” Campaign was roughly $296,000. Now, five days into the campaign, celebs must be facing withdrawal.

I think the fact that donations haven’t been rolling in like they were expected to and the fact that celebs are still going relatively strong with the campaign shows determination, but what do you think?

Share your opinions or vote here!

Still “Dead”

Posted: December 4, 2010 by akl5086 in Africa, AIDs, Charity, Children

It has been four days since Alicia Keys’ digital death campaign for her charity Keep A Child Alive began. The campaign involved popular celebrities signing off their Facebook, Twitter and MySpace accounts until $1 million was raised to help those affected by AIDS in Africa and India. As of Friday evening, the campaign was shy of its total by $799,326. It has thus far generated an average of $66,891 per day.

So four days into the campaign celebs are still “dead.” However, this is not quite the case for all of them. Twitter updates about the campaign have been posted to celeb accounts including Keys, Swizz Beats, Khloe Kardashian, Jay Sean and Janelle Monae.

The campaign has been criticized for two reason. First, the minimum donation is $10, gossip columns have reported that fans would be more willing to give up the few dollars they spend on coffee rather than the $10 they could spend on the celebs’ new CD on iTunes, which I think is an excellent point. Asking for a minimum of $10 in this current economy is a bit much, people would be much more willing to donate a few dollars. The second reason for criticism stems  from the overall concept of the campaign, with celebs out of the social media game, awareness and reach of the campaign is limited. It was suggested that celebs should have “threatened” to die a digital death one by one until the $1 million was raised, this way they could continuously promote the campaign on their accounts.

I think the second point of criticism speaks highly of communication in current society. In cutting off their communications with fans and the world via their most valuable source of communication, they have limited their outreach. I think essentially people who follow these celebrities regularly have more than less become accustomed to the lack of constant updates rather than become more motivated to donate to get their beloved celebs back in the social networking circle.

At this rate, the campaign is said to last for 11 more days unless something drastic happens in which fans become more motivated to donate money.

Updates to come!

Celebs Give Up Social Media to Keep a Child Alive

Posted: November 29, 2010 by akl5086 in Africa, AIDs

In an effort to raise $1 million for her charity Keep a Child Alive, Alicia Keys launched a campaign called Digital Life Sacrifice in which celebs will stay away from their computers on December 1 until Keys raises the full amount. December 1 is World AIDS Day.

As time winds down to the event, celebs have filmed final tweets and testaments. Some will be popping up in ads laying in coffins in order to make the statement; why do we care so much about the death of one celebrity when we have millions of children and people dying in Africa?

Celebs who have already committed to the  campaign include; Lady Gaga, Usher, Justin Timberlake, Swizz Beats, Kim Kardashian,  Khloe Kardashian,  Jennifer Hudson, Ryan Seacrest, Elijah Wood, Serena Williams, plus many others.

Keep a Child Alive‘s roots were sown in Kenya in 2002 when royalties from President and founder Leigh Blake’s previous fundraiser built the AIDS Research and Family Care Clinic in Mombasa. The charity gained support from KCA board member Peter Edge, who became the first donor, and Alicia Keys, who became the first KCA Global Ambassador.

With the clinic in Africa, KCA is making a direct impact on the lives of so many in need. They currently provide treatment to over 4,000 children and family member and have 250,000 people under their care. Additionally, they provide funding to three orphanages and are undergoing expansions at major clinic sites.

In light of the of KCA’s efforts, I believe that since they have developed roots in Africa through clinical support, fundraisers such as this provide an oppurtunity to gather funding that is put to proper use. In this particular case where the public can see that the $1 million Keys aims to raise will go to these clinics that have been established since 2002 and thereafter; furthermore they can view this effort as a more positive and valient effort on the celeb front.

Although I am all for raising money to help those suffering from AIDS in Africa, I think it’s sad/clever the way Keys has gone about this fundraiser. The fact that Americans are willing to make donations for this cause because they are not sure of Lady Gagas wherabouts for x-amount of time is somewhat pathetic. I think Keys pinpointed a weakness in the American public– celebrity obsessions– and by doing so will inevitably be very successful with this particular fundrasier.

Related Articles

Sometimes You Can’t Make It On Your Own

Posted: November 2, 2010 by tubridysean in AIDs
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Bono is most famous for being the frontman of one of the most successful bands of all time, U2.  However, he does not let this mega-fame go to his head.  Bono is one of the most philanthropic celebrities alive today, founding DATA (Debt, AIDS, Trade, Africa), EDUN, ONE Campaign, and Product Red.  Bono also uses his music and his relationship with other musicians to affect the world.  Bono was one of the organizers of Live 8 and even performed at it.  For his humanitarian work to end poverty and hunger, Bono was granted knighthood on March 29, 2007.  In addition to being knighted, Bono has also been nomintaed for the Nobel Peace Prize in 2003, 2005, and 2006.

Bono talks about Make Poverty History and what brought him to be a philanthropist:

In spite of Bono’s generosity, some people still criticize him and his efforts to end poverty and hunger.  For example, activist Paul Theroux called Bono’s work a “grand orgy of narcissistic philanthropy.”  I think Mr. Theroux needs to understand that Bono is bringing money and attention to the needs of the African people.  I don’t think it matters if Bono is being philanthropic only to improve his image.  He is using his time and money to help improve the lives of others, how can you denounce that?

Bono is an extreme example of the lengths artists and celebrities should go to in order to give back to the world.  Bono is a deeply religious man who touches lives not only through his music but also through his philanthropy throughout the word and particularly in Africa.

One — U2 (Live at Live8):

Billie Jean King and Elton John team up to host the 18th annual WTT Smash Hits- an annual tennis charity event. The event will be presented by GEICO and is scheduled to take place on Nov. 15 at the Bender Arena at American University in Washington, D.C.

The event raises money for the Elton John AIDS Foundation (EJAF), as well as for local AIDS charities in Washington, D.C.

EJAF was established in the U.S. in 1992 by Elton John. A year later, Elton John established  a UK edition of the organization with headquarters in London. The two organization have similar missions, but function with their own distinct grant-making portfolios. The orgs. support projects in 55 countries worldwide and have thus far raised more than $220 million.

EJAF-US focuses on the Americas and the Caribbean, whereas EFAF-UK focuses on Africa, Asia and Europe.

EJAF-UK’s funding focuses around fives themes: Women & Children, Positive Lives, Livelihoods, Vulnerable Groups and Innovation.