They’re Backkkk….

Posted: December 8, 2010 by akl5086 in Africa, AIDs, Uncategorized

That’s right fans, your favorite celebs are back in the game. After one week of abstaining from using their social-networking accounts, celebs are logging back on to let fans know they are “alive!”

A single donation of $500,000 from pharmaceutical entrepreneur Stewart Rahr to the digital death AIDS campaign led by recording artist Alicia Keys on Monday, Dec. 6 marked the return of many popular celebs to the world of social media.

The donation was the grand finale to the AIDS campaign, which kicked off on World AIDS Day on Dec. 1.  

The campaign was anticipated to be much more successful than it proved to be and furthermore generated much criticism. Although celebs reached an outward of millions of people across the nation, they were only able to convince 50,000 fans to donate the minimum of $10 for the cause, making up the other half of the $1 million total.

Leigh Blake, co-founder of the charity Keep A Child Alive, said she never expected to raise the money overnight. She was actually blown away that they were able to raise that much in one week.

If this is true, however, why has the campaign received so much criticism?

If Blake was impressed with the “short length” of the campaign why have gossip sites made the campaign into a joke?

What do you think?

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Comments
  1. Lily Chen says:

    The celebrities should have stayed out of the media for a month. If they can raise that much money in one week, imagine how much they could raise in a month. I personally think that this was a scam. I think that Stewart Rahr already planned to donate that $500,000 to the cause. The celebrities probably built the hype around it to generate other contributions. When they decided they needed to get back into the media, then they probably announced the $500,000 donation.

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