Celebs Give Up Social Media to Keep a Child Alive

Posted: November 29, 2010 by akl5086 in Africa, AIDs

In an effort to raise $1 million for her charity Keep a Child Alive, Alicia Keys launched a campaign called Digital Life Sacrifice in which celebs will stay away from their computers on December 1 until Keys raises the full amount. December 1 is World AIDS Day.

As time winds down to the event, celebs have filmed final tweets and testaments. Some will be popping up in ads laying in coffins in order to make the statement; why do we care so much about the death of one celebrity when we have millions of children and people dying in Africa?

Celebs who have already committed to the  campaign include; Lady Gaga, Usher, Justin Timberlake, Swizz Beats, Kim Kardashian,  Khloe Kardashian,  Jennifer Hudson, Ryan Seacrest, Elijah Wood, Serena Williams, plus many others.

Keep a Child Alive‘s roots were sown in Kenya in 2002 when royalties from President and founder Leigh Blake’s previous fundraiser built the AIDS Research and Family Care Clinic in Mombasa. The charity gained support from KCA board member Peter Edge, who became the first donor, and Alicia Keys, who became the first KCA Global Ambassador.

With the clinic in Africa, KCA is making a direct impact on the lives of so many in need. They currently provide treatment to over 4,000 children and family member and have 250,000 people under their care. Additionally, they provide funding to three orphanages and are undergoing expansions at major clinic sites.

In light of the of KCA’s efforts, I believe that since they have developed roots in Africa through clinical support, fundraisers such as this provide an oppurtunity to gather funding that is put to proper use. In this particular case where the public can see that the $1 million Keys aims to raise will go to these clinics that have been established since 2002 and thereafter; furthermore they can view this effort as a more positive and valient effort on the celeb front.

Although I am all for raising money to help those suffering from AIDS in Africa, I think it’s sad/clever the way Keys has gone about this fundraiser. The fact that Americans are willing to make donations for this cause because they are not sure of Lady Gagas wherabouts for x-amount of time is somewhat pathetic. I think Keys pinpointed a weakness in the American public– celebrity obsessions– and by doing so will inevitably be very successful with this particular fundrasier.

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  1. Mary Dowd says:

    I saw this last night before I went to sleep and was hoping that you guys would find it and blog about it! I think it’s so interesting how social media has such a tight grasp on the Celebrity community through promotions…many get paid to actually just tweet! The celebrities doing this are showing the world that there are more things out there to worry about than Twitter and Facebook, as well.

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